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Digital Agency AwardFounded 2021, the specialist awards body for digital agencies

Methodology

How recognition is decided

The editors read the public record, pick the agencies, and write a note on each. No forms, no fees, no scoring panel.

  1. What the editors look at

    Criterion
    Campaign Outcomes
    Channel or Craft Mastery
    Client Retention & Satisfaction
    Team Depth & Stability
    Innovation

    No weights, no points, no formula. The five criteria tell you what the editors read for, not how a number gets made.

  2. How it works

    1. 1

      Public record

      The editors start from what an agency has already put in public: its own published documentation, plus public listings and public records.

    2. 2

      Selection

      The editors choose which agencies to list in each category. Nobody applies, nobody is nominated, and nothing is submitted.

    3. 3

      Editorial note

      Every honoree gets a short qualitative note written by the editors. It is an editorial judgement drawn from the public record, not a score.

    4. 4

      Publication

      The register is published by category and cycle, with a dated note for each honoree. Past cycles stay in the archive.

  3. Fees and empty categories

    A category can be empty. No winner pays a fee for inclusion.

    Published by the Digital Agency Award editorial team. Every honoree is an editors' pick, made from public information. No application, no entry fee, no scoring panel. Editorial notes are judgements, not laboratory results, audits or legal certifications.