Editorial · October 20, 2025
How we select Best SEO Campaign
Editorial judgement, held against five published criteria, decides who gets listed. The longer answer, specific to Health & Wellness Agency of the Year, follows.
The five criteria stay fixed for the whole cycle: Campaign Outcomes, Channel or Craft Mastery, Client Retention & Satisfaction, Team Depth & Stability, and Innovation. No weights, no points. They show what the editors read for.
In this category, campaign outcomes count most, because they are the hardest thing to fake. A better deck takes a week to buy. Organic growth and reporting integrity cannot be bolted on after the fact.
There is no entry process to get through. The editors read what an agency has already made public, mostly its own published documentation plus public listings and records. Then they decide who makes the list and write the note.
A category can be empty. No winner pays a fee for inclusion. If the public record gives the editors nothing worth a note, the slot stays empty. Padding a list helps no buyer.
Each category page has a short note on every honoree. Read the caveats as closely as the compliments. They point to where your own checks should dig hardest.
Email [email protected]. The full criteria are on the methodology page.
A category can be empty. No winner pays a fee for inclusion.